Open experiment · 2026

Your mum doesn't
have to be alone.

We're running a 6-month experiment to understand whether constant AI companionship can reduce loneliness in elderly people.

Join the experiment →
Free for families 6-month experiment No tech skills needed GDPR protected
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In Europe, 1 in 3 people lives alone.

That's not a number. That's someone's mum.

The problem

Loving families.
Growing silence.

In Europe, 1 in 3 people lives alone. Most of them are elderly.

Social services can't keep up. Care homes cost thousands a month. And families — loving, busy, guilty families — can't be there every day.

1 in 3

people in Europe live alone — most of them elderly

9 hrs

average time an elderly person spends alone each day

What the research says

Conversation
is medicine.

Studies show that regular social interaction measurably reduces loneliness, improves mood, and increases sense of purpose in elderly people. Even short-term programs — just 3 months — show significant results.

The question is: can AI deliver that? We don't know yet. That's exactly what we're trying to find out.

−26%

reduction in loneliness scores after 3 months of regular conversation

+38%

improvement in reported sense of purpose with daily social interaction

0

products offering always-on AI presence for people without smartphones

What Luza is

Not a nurse.
Not a monitor.
A friend.

Luza lives on a tablet in your parent's home. She knows their name, their stories, their worries. She asks how they slept. She remembers that the cat is called Murka. She's there in the morning, in the afternoon, whenever they want to talk.

Luza is not a tool. It's a constant presence in someone's daily life.

🌿

Luza

On a call with Margaret

08:14
LuzaGood morning, Margaret ☀️ How did you sleep last night?
MargaretNot great honestly, the knee was acting up again
LuzaDid you try the warm compress — you mentioned it helped last time?
MargaretOh! I completely forgot about that. Good memory you have
LuzaHa — you're the one who told me 😊 By the way, how is Murka?
MargaretShe's fine! Just wanted more attention. Like someone else I know 😄

The experiment

Here's what
we're offering.

We're looking for families across the UK and Europe to join a 6-month experiment. Here's how it works:

We're not just building a product — we're studying behavior, usage, and emotional impact over time.

1

We send you a tablet with a SIM card Free

Pre-configured, ready to go. You don't pay anything. Ever.

2

You plug it in

That's literally it. No Wi-Fi setup, no accounts, no instructions beyond "put it on the table."

3

Luza starts talking to your mum every day

Morning, afternoon, whenever she wants. She starts the conversation herself.

4

We learn together

We'll ask you and your parent simple questions along the way. Everything we learn — anonymised, with no personal details — will be shared openly. This experiment is designed to generate real evidence about what reduces loneliness — and make those insights openly available.

No cost. No tech skills needed.

Join the experiment →

Why it matters

What your family gives us becomes a gift to every family facing the same silence.

Every conversation helps us understand what truly makes elderly people feel less alone — what works, what creates real connection. That knowledge will help millions of families facing the same silence.

Why I'm doing this

My name is Daria. My grandmother lost my grandfather and was left alone. She told me she feels lonely — the TV was on, but no one was there. I love her deeply and couldn't accept that her days were just silence.

In one week, I built a companion that calls her every day. She started smiling more. But then I realised — a few calls aren't enough. She needs someone there at any moment.

My grandmother is already using Luza. Now I want to prove it can work for millions of families like ours.

Daria Popova

Daria Popova

Founder · Porto, Portugal

Join the experiment

Want to join?

Leave your details and we'll be in touch within 48 hours. We're starting with a small group — if you're interested, apply now.

🔒 Your data is protected under GDPR
📖 Results will be published openly
🚪 You can leave at any time

Apply to join

GDPR protected · Free · Leave anytime