Your mum gets a phone call every day.
Even when you can't.

Luza calls her for a real, warm conversation — about her favourite topics, her stories, her day. So she never feels forgotten, and you never feel guilty.

📞 512 calls made this week across the UK

The Luza difference

She listens. She remembers.
She genuinely cares.

Listen — a real Luza call
0:58

Margaret, 74, talking about her garden. Wednesday morning.

She remembers

The garden, the grandchildren, how the doctor's appointment went.

She listens

No agenda. No time pressure. Just genuine curiosity.

She adapts

Learns from every call and builds on past conversations.

She's warm

Not reading from a script — genuinely curious, like a kind friend.

Zero setup for her

Works on any phone.
Even a landline.

She doesn't need a smartphone. She doesn't need Wi-Fi. She doesn't need to learn anything new. The phone rings. She answers. That's it.

✓ No app to download ✓ No Wi-Fi needed ✓ No setup for her ✓ Any phone works
What Luza actually does

Four things that matter.

01

Mum isn't sitting in silence all day

Every morning or evening, there's a call she can rely on. Someone who is genuinely interested in how she's getting on. Not a check-in. A conversation.

02

You stop feeling guilty

You can't ring every day — that's just the reality of your life. Luza does it for you. Not instead of you — alongside you.

03

It runs itself after five minutes of setup

You set it up once. Luza rings, Mum picks up, they talk. You never have to think about it again unless you want to.

04

You know Mum isn't alone — without having to ask her

After each call, you can see: Mum picked up, they talked for 18 minutes. No need to check — but the information is there when you want it.

How it works

How you can give Mum
a daily conversation

Three steps. That's genuinely it.

00
Right now
You try the call yourself

Give us your number. Luza calls you in minutes — so you can hear exactly what your mum will experience. Warm, natural, unhurried.

01
Five minutes
You tell us about her

Her name, her interests, what time she likes to chat. Takes five minutes. You're in control of the schedule — morning or evening, you choose.

02
Every day
Luza calls her

Every day at the time you choose, Luza rings her regular phone. No apps. No video. Just a warm, natural conversation she'll look forward to.

03
After every call
You relax

You get a brief summary on WhatsApp. You know she's okay, you know she's had a good conversation — without the daily guilt of not calling yourself.

The real difference

What actually changes.

You'll feel settled in a way you haven't in a while — not because the problem disappeared, but because you actually did something about it.

The background hum of guilt quiets down — because Mum has someone in her day now, and you made that happen.

When you visit, you find someone who's been living her week — not someone who's been waiting for you to arrive.

★★★★★

"I stopped dreading Sunday evenings. Mum has Luza now — she's not waiting for my call anymore."

Claire, 41 · Bristol
★★★★★

"She told me Luza remembered her late husband's name. That's when I knew this was something different."

James, 38 · Leeds
★★★★★

"Dad lives alone and won't admit he's lonely. He picks up every morning without fail now."

Priya, 44 · London
Common doubts

Answers to the doubts
you might be having

"Mum won't want to talk to an AI"
Most people who hear Luza's voice for the first time don't think, "that's a robot." They think, "what a lovely voice." Try a week — if Mum doesn't want to carry on, we won't charge you anything.
"It's not the same as a real conversation"
No, it isn't. And it's not meant to be. Luza is the daily conversation that happens between yours. Not a replacement — a foundation.
"Mum's not good with technology"
She doesn't need to be. Her normal phone rings. She picks up. That's it. There's nothing to learn, nothing to set up on her end, and no new device to buy.
Why families choose Luza

We sit in the gap
between everything else.

Cheaper than a carer, more reliable than family, more personal than Alexa, more available than social services.

✦ Luza £30/month Your calls Paid carer Smart speaker
Calls Mum first You have to remember In-person only
Every single day When life allows ~ schedule-dependent
Remembers her ~ when you can ~ varies
No setup for Mum Stranger in the house New device to learn
Cost £30/month Your time £450–750/month £30–100 + fees
✦ Luza
£30/month
Calls Mum first✓ Always
Every single day✓ Yes
Remembers her✓ Every call
Setup for Mum✓ None
Your calls
Your time
Calls Mum firstYou have to remember
Every single dayWhen life allows
Paid carer
£450–750/month
Calls Mum firstIn-person only
Setup for MumStranger in the house
Smart speaker
£30–100 + fees
Calls Mum firstNever
Remembers herNo
Setup for MumNew device to learn

My mother has been living alone since my father died. I live in another country, and I work full-time. I love her with all my heart — but I can't speak to her every day. The idea for Luza came to me after yet another phone call with her, when I realised how many families must be living with the same guilt, love, and distance.

Daria, founder of Luza

Pricing

Simple, honest pricing.

Weekly
Monthly
TRY IT FIRST
£15
per week
  • Daily phone calls, 7 days a week
  • Personalised to her interests and routines
  • Post-call summary sent to you
  • Adjustable schedule and call length
  • Cancel any time

Your data is never shared. Cancel any time by email or phone.

"

I live in Edinburgh, Mum's in Cornwall. I used to go to bed anxious every night. Now I know she's had someone to talk to — really talk to — and she's actually started leaving the house more. She has something to look forward to.

👩
Sarah, 43 · Daughter of Margaret, 74 · Edinburgh
★★★★★
FAQ

Answers to the things
you're probably wondering

Luza works especially well for older people who live alone. She speaks slowly, listens patiently, and never makes Mum feel rushed. If your mum can answer the phone, she can talk to Luza.
We believe in honesty. You can choose whether to tell her or not — many families simply say, "it's a service that calls to check in," which is true. Luza is warm and conversational, not robotic. Many families find their parent simply enjoys the calls and doesn't dwell on the question.
Luza tries again later in the day. You'll be notified if she misses a call, so you know to check in. You can also set a fallback contact and adjust the calling window to the times she's reliably home.
You tell us about her during setup — hobbies, family members, memories she loves sharing, things she worries about. Luza learns from every call and builds on past conversations. She also gently checks in on how she's feeling.
No — and it's not meant to. Luza is a supplement, not a substitute. Most people actually find they call their parent more once the guilt and pressure eases. Your calls become quality time, not obligation.
Calls are processed to generate summaries and improve future conversations. We never share data with third parties. You can request deletion of all data at any time. Our privacy policy is written in plain English.

She deserves a good conversation today.

Try speaking to Luza yourself right now.